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Create a Memorable Trade Show Experience
This is a guest post by Madison Resare: Whether you are new to the trade show biz or you have been around the proverbial trade show block a few times; new ideas for capturing and keeping the attention...
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How Cloud-Based POS Software Can Benefit Tradeshow Exhibitors
The following is a guest post by Jodie Pride: Cloud-based point of sale systems are becoming increasingly popular, especially among smaller retailers. They are usually less expensive than traditional...
View ArticleEssentials of Tradeshow Booth Design: Slide Deck
If you got a chance to see the webinar I did recently with Handshake, thanks! I hope you got something useful out of it. I’ve had a handful of requests for the slide deck so people can review it...
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Why Get a Charging Station for Your Booth?
Mel and Kevin of Classic Exhibits take some time to answer questions about the very popular charging stations. There are a lot of reasons to consider adding a charging station – and maybe you’ve...
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Tradeshow Marketing Book Update
I’ve posted on Facebook and Twitter in the last several months about my book-in-progress, including at one point running a Survey Monkey poll asking people to chime in on possible titles. Thought it...
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7 Ways to Mentally Prepare for Attending a Tradeshow
Put the pedal to the metal! Time to gear up for fall! Summer is winding down and we get to return to normal soon! Whatever normal is. And whatever it is, the chaos, hustle and bustle of a big...
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Mastering High Volume Traffic at the Trade Show Booth
This is a guest article by Todd Millet, known as Tradeshow Joe. When was the last time you were managing a trade show booth with way more visitors than it would ever be possible to talk to at once? You...
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Are You Ready For A New Exhibit?
How do you know when it’s time for your company to invest in a new exhibit? While the answer will vary from company to company, there are a number of common factors that can help answer that question....
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10 Steps to Tradeshow Success [Infographic]
The good folks at Bags of Ideas in the U.K. reached out to me asking if I’d be interested in sharing a new infographic from them. It’s great: succinct, easy to understand and to the point, like any...
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Booth Babes: Again, Why?
Looking for booth babes? Hmmm…let’s try another booth! I’ve seen several writers and new sources chime in recently on the controversy of hiring models, aka ‘booth babes’ at tradeshows to attract...
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Evaluating your Tradeshow Competitors
There are a hundred reasons to exhibit at a tradeshow, and one of the best is to see what your competitors are doing. Everything they have for public consumption is on display and it’s a great thing!...
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8 Ways to Stop Feeling Overwhelmed in Your Tradeshow Marketing
Given that we know how many different balls you have to keep in the air, is it even possible to stop feeling overwhelmed when it comes to managing your tradeshow program? That depends on how you...
View ArticleTradeshowGuy Monday Morning Coffee, May 21, 2018: Camping/Travelogue
A ‘road-tripping’ version of TradeshowGuy Monday Morning Coffee, where I gather at the campground with old friends, hoist a few, pick some tunes, stare at the night stars, and smell the juniper and...
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Actual Conversations with Clients
Yes, these are actual conversations with clients. No, they are not from surreptitious recordings, but rather, from memory, which is probably not as accurate as I’d like. But nonetheless, these are the...
View ArticleTradeshowGuy Monday Morning Coffee, June 4, 2018
Some backyard musing about inspirational people – mostly women – that have been an influence on my life. Also: Tradeshow Tip of the Week, and this week’s ONE GOOD THING: The NBA Playoffs. The post...
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How I Arrived in the Tradeshow Event Industry – and Thrived
Most of my blog posts are about the industry: how to do things, what works and what doesn’t, what’s new in the tradeshow world and so on. But I rarely get personal on this blog. It’s not necessary, but...
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Legal Cannabis Industry Evolves with Tradeshows
As a wanna-be 70s hippie I follow the evolution of the legal cannabis industry with great interest. Not because I don’t use it so much anymore, but I’ve always felt that the use of marijuana – or as...
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Simple Exhibits for the Win!
Even though many clients want custom design and fabrication for a unique look, often having simple exhibits is what you really need. In fact, many clients that I work with go to several shows. They...
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What About Those Tradeshow Results?
As an exhibitor, we’re all looking for great results. But what if you get back to the office a few days after the show, and frankly don’t have a lot to show for it? The lead collection came up short,...
View Article6 Tradeshow Marketing Trends to Keep an Eye Out For
This guest article on tradeshow marketing trends is courtesy of Sam Holzman of ZoomInfo. Despite our increasingly digital world, in-person events such as tradeshows and professional events continue to...
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